You Don't Have to Outrun the bear*

You don't have to be 100% perfect in every way.

You just have to be the most desirable alternative available to your potential employer, client, customer, or investor.

Or employee.

There are two challenges here:

1. Being the best possible choice for them, and
2. Communicating this fact in such a way that they act on it by hiring you

It works best of all when they are your first choice as well.

Understanding the key concepts in Career Sanity can help you make this happen.

* Two campers are awakened by growls of an enraged grizzly approaching their campsite. One rushes to put on his boots.
"Why bother? You can't outrun that bear!" says the first camper.
"I don't have to outrun the bear -- I just have to outrun you!" is the cold but factual reply.